Best Alternatives to Ecwid

Modern eCommerce niche abounds in services and software solutions that make it possible to launch and customize various types of online stores – from simple to large-scale. You just have to pick the right tool to get started and avail the desired result.

Ecwid is one of the most widespread eCommerce systems known for its ease of integration with existing websites, user-friendly interface and its appeal to small business owners and entrepreneurs just beginning their online journey. It offers basic eCommerce functionalities, enabling quick setup and easy management.

However, if your business is scaling up or you require more advanced features such as comprehensive customization options, extensive marketing tools, or advanced analytics, it’s crucial to consider moving to a platform that better suits your evolving needs.

If you are currently facing the dilemma of picking a worthy eCommerce platform instead of Ecwid, this article will simplify your choice. We are going to introduce you to some of the best Ecwid alternatives, each tailored to meet different eCommerce requirements and objectives.

Whether you’re a growing business or an established enterprise looking for more robust functionalities, you’ll find a suitable option in this guide.

Criteria for Choosing Ecwid Alternatives

When selecting alternatives to Ecwid for your eCommerce needs, it’s important to consider various criteria to ensure that the chosen platform aligns well with your business goals and operational requirements. Here are some key issues to keep in mind:

  • Customization Capabilities: Look for a platform that offers extensive customization options. This includes the ability to modify design elements, layout, and user experience to match your brand identity and meet specific customer needs.
  • Scalability: Choose a platform that can grow with your business. It should be able to handle increased traffic and sales without compromising performance, and offer features that cater to expanding product lines and market reach.
  • Ease of Use: A user-friendly interface is crucial, especially for businesses with limited technical expertise. The platform should offer an intuitive dashboard, easy navigation, and straightforward processes for managing products, orders, and customer data.
  • Integration Options: Consider platforms that offer seamless integrations with third-party tools such as payment gateways, CRM systems, social media and marketing tools. This ensures a streamlined workflow and enhances overall efficiency.
  • Payment Processing and Security: Ensure the platform supports a wide range of secure payment options and complies with standard security protocols to protect sensitive customer data.
  • Pricing and Fees: Assess the cost-effectiveness of the platform. Consider the pricing structure, any transaction fees, and what features are included at each price point to ensure it fits within your budget.

By carefully considering these criteria, you can select an Ecwid alternative that not only meets your current business needs but also supports your long-term growth and success in the dynamic world of eCommerce.


WooCommerce Main

WooCommerce stands out as a formidable alternative to Ecwid, especially for businesses looking to expand their eCommerce capabilities within the WordPress environment. As a free, open-source eCommerce plugin, WooCommerce transforms a WordPress website into a fully-functional online store, offering extensive customization options and flexibility that are particularly appealing for those seeking a more tailored eCommerce solution.

WooCommerce as an Ecwid Alternative

One of WooCommerce’s most significant advantages is its high level of customization. Users can choose from a multitude of themes and extend functionality with various plugins, tailoring the online store to specific business needs and customer preferences. This customization extends to every aspect of the shopping experience, from product displays to checkout processes.

For businesses already using WordPress (read my review), WooCommerce provides seamless integration. This allows for the leveraging of existing content and site structure, making it an efficient solution for those looking to add eCommerce functionality to their current website without starting from scratch.

What’s more, WooCommerce has a vast plugin ecosystem. Whether you need advanced payment gateways, shipping methods, inventory management or marketing tools, there’s likely a plugin available to meet those needs.

Thus, WooCommerce presents a robust and flexible alternative to Ecwid, particularly for those who are already familiar with WordPress. Its customization possibilities, extensive plugin choice and strong community support make it a viable choice for businesses seeking to create a personalized and scalable online shopping experience.

WooCommerce eCommerce and Editing Options


Renowned for its flexibility and customization, WooCommerce offers a wide range of eCommerce and editing options that cater to the diverse needs of online businesses. Here they go.

eCommerce Features

  • Product Varieties: WooCommerce allows you to sell a variety of products including physical goods, digital downloads, subscriptions, and even affiliate goods. You can easily set different product types, manage inventory, and configure shipping options.
  • Payment Gateways: It supports numerous payment gateways, including major ones like PayPal, Stripe, and credit cards, along with more localized options. This flexibility ensures that you can offer your customers a wide range of payment methods.
  • Tax and Shipping Calculations: WooCommerce provides comprehensive options for calculating taxes and shipping charges. You can set tax rates based on locations, and configure shipping options that include flat rates, free shipping, or real-time calculations.
  • Checkout Customization: The checkout process can be fully customized to optimize the customer experience. This includes the ability to adjust fields in the checkout form, integrate guest checkout options, and implement one-click payments.

Editing Options

  • Themes and Layouts: WooCommerce is compatible with a wide range of WordPress themes, allowing you to choose and customize the layout and design of your store to fit your brand’s aesthetic. These themes can be easily edited using standard WordPress customizers or page builders.
  • Product Page Customization: Each product page can be customized extensively. You can add detailed product descriptions, multiple images, product variations, and more. Plus, with page builders, you can design unique product pages without needing to code.
  • Extensions and Plugins: The platform’s functionality can be extended with a plethora of plugins. Whether you need advanced analytics, improved SEO tools, or marketing integrations, there’s likely an extension available to meet your needs.
  • Custom Development: For those with development skills, WooCommerce is highly customizable. Being open-source, it allows developers to modify and extend its core functionalities to create a completely tailored eCommerce experience.

Pros and Cons of Using WooCommerce for Web Store Creation

When it comes to creating an online store, WooCommerce is a popular choice for many businesses, particularly those already familiar with WordPress. As an open-source eCommerce plugin, WooCommerce offers extensive flexibility and customization options, making it a powerful tool for building a web store. At the same time, it has a number iof demerits that may affect the user’s choice. Let’s figure them out now.

Pros of Using WooCommerce:

  • Flexibility and customization;
  • WordPress integration;
  • Cost efficacy (free to download and integrate);
  • Large community support;
  • Extensive range of plugins and themes;
  • SEO tools.

Cons of Using WooCommerce:

  • Works with WordPress only;
  • Can be resource intensive;
  • Requires hosting;
  • Takes time to explore, master and use;
  • The final project cost is not fixed (the basic plugin is free yet many extensions and themes come at extra fees);
  • Needs ongoing maintenance (backups, security issues and updates).

All in all, WooCommerce comes as a powerful, flexible solution for web store creation, particularly beneficial for those already within the WordPress ecosystem. However, it demands a certain level of technical aptitude and can involve additional costs, making it essential to weigh these factors against your business needs and capabilities.

Read also: The Easiest Way To Build a Website


Shopify Main

Shopify stands as a highly regarded alternative to Ecwid for businesses seeking a comprehensive and user-friendly eСommerce solution. Renowned for its ease of use and powerful feature set, the software caters to a wide range of businesses – from small startups to large enterprises.

Shopify as an Ecwid Alternative

Unlike Ecwid, which is primarily an eCommerce widget or add-on, Shopify is a complete, standalone eCommerce platform that has gained worldwide popularity. This all-in-one nature means businesses can manage everything from website creation to sales, marketing and inventory management within a single ecosystem.

Shopify (my review) offers a range of professionally designed, mobile-responsive templates that can be customized to suit your brand’s aesthetic. It also comes with its own payment gateway yet supports a wide array of other payment gateways, giving businesses flexibility in how they handle transactions.

Shopify’s App Store grants access to thousands of apps and integrations, letting businesses extend the functionality of their stores. Whether you need advanced analytics, shipping tools or customer loyalty programs, there’s likely an app for it.

As a hosted solution, Shopify takes care of hosting, security and backups, reducing the burden on store owners. This ensures that your store is always running smoothly, with minimal downtime.

While Shopify is a powerful alternative to Ecwid, it’s important to consider the cost. Shopify operates on a subscription model with different tiers. While offering a comprehensive solution, the costs can be eventually higher than an add-on solution like Ecwid. Additionally, using external payment gateways can incur additional fees. Keep that in mind when making your choice.

Unveiling Shopify’s Functionality

Shopify Editor

As a leading eCommerce platform, Shopify offers a comprehensive range of functionalities designed to cater to businesses of various sizes and industries.

Storefront Creation and Customization

Shopify provides a variety of professionally designed, customizable templates. These templates are not only aesthetically pleasing but also optimized for mobile devices, ensuring a seamless shopping experience across all devices.

Users can easily modify their storefronts using Shopify’s intuitive drag-and-drop interface, allowing for customization without the need for extensive coding knowledge.

Product Management

Shopify enables you to list an unlimited number of products, complete with multiple images, descriptions and variants. The platform offers robust inventory tracking and management tools, helping businesses keep tabs on stock levels and automate reordering processes.

Sales Features and Checkout Process

The software allows integration with multiple sales channels, including online marketplaces, social media platforms, and even brick-and-mortar POS systems. It provides a secure, optimized checkout process that can be customized to match your brand, enhancing the customer experience.

Payment Processing

Shopify supports a wide array of payment gateways, including Shopify Payments, PayPal and major credit cards, facilitating global transactions. The platform automatically handles tax calculations for various regions, simplifying the complexities involved in international sales.

App Integrations

Shopify’s App Store contains thousands of apps for extending the functionality of your store, ranging from advanced analytics tools to shipping and fulfillment solutions.

Pros and Cons of Using Shopify for Web Store Creation

Just like any other web design platform, Shopify comes with its own set of advantages and disadvantages. Understanding of these features helps you decide if the software aligns with your business needs and goals.

Pros of Using Shopify

  • User-friendly interface;
  • All-in-one solution;
  • eCommerce templates and tools;
  • Integrated payment processing;
  • POS software;
  • Augmented reality feature;
  • SEO and marketing tools;
  • 24/7 customer support.

Cons of Using Shopify:

  • Monthly fees and transaction costs;
  • Limited content management capabilities;
  • Customization restrictions;
  • App dependencies;
  • Exporting limitations;
  • Insufficient SEO options.

Eventually, Shopify offers a user-friendly, comprehensive solution for creating a web store, making it a great choice for beginners and businesses seeking an all-in-one eCommerce platform. However, the costs, potential limitations in customization and content management, and dependencies on apps should be carefully considered when choosing Shopify for your online store creation.

Read also: Best Web Design Platform for Beginners


BigCommerce Main

BigCommerce stands out as a powerful alternative to Ecwid, catering to a wide range of online retail needs. Known for its robust functionality and scalability, BigCommerce is designed to support businesses of all sizes, from small web stores to hypermarkets.

BigCommerce as an Ecwid Alternative

BigCommerce comes packed with an array of built-in features, reducing the need for additional plugins or apps. This includes advanced product options, customer segmentation, shipping management etc.

The system is built to scale with your business, handling large volumes of traffic and sales effortlessly. This makes it an ideal platform for businesses that anticipate rapid growth or have high traffic volumes.

With a wide range of themes and a flexible API, BigCommerce allows for extensive customization. It also integrates seamlessly with various third-party applications and services, including payment gateways, CRM systems and marketing tools. Unlike some other platforms, BigCommerce does not charge transaction fees, allowing you to retain more of your profits.

Finally, BigCommerce supports selling across multiple channels, including social media, marketplaces like Amazon and eBay as well as brick-and-mortar stores, providing a cohesive omnichannel experience.

BigCommerce and Its eCommerce Features

BigCommerce Editor

BigCommerce is one of the most prominent players in the eCommerce market, distinguished by its comprehensive suite of features tailored to facilitate online selling. One of the key strengths of BigCommerce lies in its robust set of built-in eCommerce functionalities, which are designed to meet the diverse needs of online retailers, ranging from small startups to large-scale enterprises.

Product Management and Merchandising

BigCommerce allows retailers to showcase a wide array of products with various options and customizations. The platform supports simple, digital, and physical products, including those with multiple variants such as size or color. Its sophisticated inventory management system enables real-time tracking of stock levels, automated restocking alerts and integration with various dropshipping and fulfillment services. This feature ensures that retailers can efficiently manage their inventory across multiple sales channels.

Sales and Marketing Tools

With BigCommerce, retailers can expand their reach by selling across various platforms, including online marketplaces like Amazon, eBay and social media channels. This integration ensures a consistent and seamless shopping experience across all channels.

The platform offers an array of marketing tools, including email marketing integration, discount and coupon creation and targeted segmentation. Additionally, BigCommerce’s SEO features are robust, offering customizable URLs, meta tags and an automatically generated sitemap, all of which are essential for improving search engine visibility.

Checkout, Payment and Security

BigCommerce provides a flexible and secure checkout process that can be tailored to match the branding of the store. The platform also supports various payment gateways without imposing additional transaction fees.

Prioritizing security, BigCommerce offers features like SSL certification, DDOS protection and compliance with GDPR and other regulatory standards. This commitment to security not only protects the store and its data but also builds trust among customers.

Pros and Cons of Using BigCommerce for Web Store Creation

To be able to decide whether BigCommerce meets your web store creation ends or not, it makes sense to explore the entire range of its pros and cons.

Pros of Using BigCommerce

  • A wide array of built-in features, including advanced product options, inventory management and shipping settings;
  • Scalability;
  • No transaction fees;
  • SEO and marketing tools;
  • Multi-channel support;
  • Security and compliance.

Cons of Using BigCommerce

  • Complexity for beginners;
  • Template customization limitations;
  • Higher cost for advanced feature;
  • Limited free themes;
  • Learning curve.

BigCommerce generally presents a powerful solution for businesses looking to create a feature-rich online store, especially those that require scalability and extensive eCommerce functionalities. However, its complexity and cost structure may be challenging for some, particularly smaller businesses or those just starting out. It’s important for potential users to weigh these pros and cons against their specific needs, resources and long-term business objectives.

Comparison Table

Ready to figure out what system exactly (WooCommerce, Shopify or BigCommerce) to use as an alternative to Ecwid? Go ahead to explore the comparison table below.

Very user-friendly with a simple setup.
User-friendly for those familiar with WordPress; otherwise, a moderate learning curve is required.
Highly user-friendly with an intuitive interface.
User-friendly but with a steeper learning curve due to extensive features.
Free plan available; paid plans start at $14.08/month.
Free plugin, but costs associated with hosting, themes, and plugins.
Plans start at $29/month, plus transaction fees for external payment gateways.
Standard plan starts at $29.95/month, with no additional transaction fees.
Limited design customization options.
Extensive customization with WordPress themes and plugins.
Good range of themes and customization options; advanced customizations require knowledge of Liquid.
Variety of themes with customization options, though some advanced features may require technical expertise.
Basic eCommerce features with good third-party integrations.
Extensive features via WordPress plugins; scalable as per business needs.
Robust eCommerce features with a comprehensive app store for additional functionality.
Wide range of built-in features; less reliance on third-party apps.
Cloud-based, hosted solution.
Self-hosted, requires a hosting provider.
Hosted solution; Shopify takes care of hosting.
Hosted platform; hosting included in the service.
Basic SEO capabilities.
Excellent SEO potential with WordPress plugins.
Good built-in SEO features with additional capabilities through apps.
Strong SEO features, including customizable URLs and auto-generated sitemaps.
Suitable for small to medium-sized stores.
Highly flexible, suitable for all sizes, especially with the addition of plugins.
Ideal for all sizes, known for ease of use and comprehensive features.
Best suited for medium to large businesses, offering extensive features and scalability.

Each platform offers unique strengths and may cater to different business needs and skills. Ecwid is great for those seeking simplicity, WooCommerce for WordPress users seeking customization, Shopify for user-friendly, comprehensive service, while BigCommerce for businesses prioritizing built-in features and scalability.


When it comes to choosing the right eCommerce platform, it’s evident that each service – Ecwid, WooCommerce, Shopify, and BigCommerce – has its unique strengths and limitations.

Ecwid emerges as an excellent option for those who are seeking an easy-to-use, quick-to-set-up solution, particularly appealing to small or startup businesses that are looking to dip their toes into online retail with minimal investment. Its simplicity, however, might limit scalability and customization, which are crucial for growing businesses.

As opposed to Ecwid, WooCommerce boasts deep integration with WordPress and, thus, offers a robust platform for those who prioritize customization and control over their online store. It’s an ideal choice for those who already have a WordPress website and wish to expand into eCommerce. However, the need for self-hosting and the potential complexity of managing various plugins can be challenging for those without technical expertise.

Shopify stands out as a highly user-friendly platform, offering a comprehensive, out-of-the-box solution with a wide range of features and apps. Its ease of use and scalability make it a go-to for many businesses, from small startups to large enterprises.

Lastly, BigCommerce caters well to medium to large-scale businesses, offering a wealth of features and scalability without the need for extensive reliance on third-party apps. It’s a suitable choice for businesses looking for an all-in-one solution with room to grow.

Ultimately, the decision rests on individual business needs, technical capability and growth plans. Each platform offers distinct advantages, and the right choice depends on aligning these features with your business goals and resources.

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