How to Create a Personal Website

A personal website is much more than just an online project for self presentation. This is a website that serves as a dynamic tool for individuals to enhance their digital footprint and to let them gain control over their online story. In other words, this is a place to present a cohesive representation of a user – both professionally and personally.

Whether you’re an artist showcasing your portfolio, a writer sharing your thoughts, or a professional looking to boost your career, a quality website acts as your virtual storefront.

Understanding the Website Purpose

Defining the objectives and intent behind your personal website is crucial. It serves as the cornerstone that shapes its design, content, and overall structure. Clarity on your website’s purpose enables you to tailor the user experience to meet specific goals, whether it’s to display your work portfolio, share insightful blog content, promote your services, or elevate your personal brand.

The website’s purpose plays a pivotal role in steering its design and content strategy. For instance, a portfolio-oriented site may emphasize visuals, emphasizing high-quality images or videos to showcase your work. On the other hand, a blog-centric website may focus more on written content, ensuring engaging and informative articles take center stage. Understanding the primary purpose guides decisions about layout, navigation, color schemes, and content creation, ensuring alignment with your goals and audience expectations.

Planning Your Website

The entire process of personal website creation starts with the planning stage. This means that you initially have to outline your project goals and objectives. Do you aim to display your professional portfolio, share thought leadership articles, market your services or even combine several goals? Define the scope of your website’s content and functionalities to align with these objectives.

Another point to focus on is the target audience. You have to understand the references, interests, requirements and behaviors of your prospective visitors to be able to craft a user-centric design and content strategy. Take your time to plan the website’s structure, including navigation menus, sections and pages, ensuring a seamless and intuitive user experience.

Choosing a Domain Name

If you are new to website creation, the notion of domain name should be one of those issues to discover first. This article will provide you with the basic info.

What you should know is that an impactful domain name serves as your digital identity on the web. Try to opt for a name that is not only memorable and concise but also reflects your brand or persona. A domain anime should be easy to spell and pronounce and it should also relate to your niche or expertise. These are the standard guidelines that affect the choice of the domain, if you want it to be a success.

What’s more, the domain extension plays a significant role as well. Common extensions like .com, .org and .net are widely recognized and preferred. Newer extensions, however, such as .me, .io or location-specific ones like .nyc or .london can add uniqueness to your domain, making it even more memorable. Make sure to check the availability of the selected domain name and extension to ensure it’s not already in use.

Web Hosting

Hosting choice matters as much as domain name. Before you make the final decision, you have to be aware of the major hosting types available for use.

  • Shared hosting is budget-friendly and suitable for beginners. It involves sharing server space with multiple websites.
  • Virtual Private Servers (VPS) offer greater control, dedicated resources, and scalability, ideal for medium-sized websites.
  • Dedicated hosting provides an entire server exclusively for your website, ensuring maximum performance, but it’s more expensive.

For beginners, user-friendly hosting platforms like Bluehost, SiteGround or HostGator offer seamless setups and support. Those with specific requirements might opt for providers like WP Engine for WordPress-centric sites or Cloud hosting platforms such as Amazon Web Services (AWS) or Google Cloud for robust performance and scalability.

Selecting the Right Platform

Suppose, you have picked the domain name and hosting. The most responsible stage, however, is the next one. This is the choice of the right web design platform that will determine your project’s functionality, customization options and ease of use.

The most popular web design software types include website builders and CMS. Both types make it possible to quickly set up personal websites yet they still differ in terms, complexity and major parameters.

Distinctions Between Website Builders and CMS

Website builders are user-friendly platforms that allow individuals to create websites without the need for extensive tech expertise. They typically offer a drag-and-drop interface and pre-designed templates, letting users build a full-featured personal website in a few simple steps. Listed below are the main features of these systems:

  • Ease of Use: Website builders are known for their simplicity and intuitive interfaces, making them ideal for beginners. Users can select templates, customize layouts and add content with minimal effort.
  • Limited Customization: While website builders offer convenience, they often have limitations in terms of customization. Users might face restrictions when trying to implement more complex or unique design elements beyond what the templates provide.
  • All-in-One Solution: Many website builders offer hosting services (and even domains) as part of their packages, simplifying the process for users by providing everything they need to get their website online.

Users may choose between all-in-one website builders (like Wix, Squarespace, Weebly etc.) and specialized platforms (Shopify, Portfoliobox etc.) used for specific project types.

As opposed to website builders, content management systems are more versatile platforms that allow users to create, manage and modify digital content on a website. They offer a wider range of functionalities and are often used for larger or more complex sites.

  • Flexibility: CMS platforms like WordPress, Joomla and Drupal provide greater flexibility and scalability. They allow users to create custom designs, add various functionalities through plugins and handle complex content structures.
  • Learning Curve: Compared to website builders, CMS platforms might have a steeper learning curve. They require some technical expertise, especially when managing the backend, updating plugins or handling security.
  • Customization: CMS platforms offer advanced customization options, making them suitable for users who require specific features or want to build highly customized websites.
  • Hosting Flexibility: Unlike many website builders that come with hosting solutions, CMS users have the opportunity to choose their host. This may be advantageous for those seeking specific hosting requirements.

To help you pick the right web design platform, let’s review the most popular software now.


Wordpress Main

WordPress is a world-known CMS favored for its flexibility. With numerous themes and plugins, it suits various needs from blogs to eCommerce. Personal projects are not an exception. However, the software requires a learning curve. Thus, managing updates and security parameters is essential.

WordPress Editor Add page

Main Features:

  • Deep Customization. The platform grants access to thousands of themes and plugins, letting users customize the appearance and functionality of their projects as required. This flexibility makes the system suitable for different types of websites and industries.
  • Scalability: WordPress is highly scalable, accommodating the growth and increasing needs of websites. It can handle small personal blogs to large enterprise-level websites without compromising their functionality.
  • Content Management: With its robust content management capabilities, WordPress enables users to efficiently create and organize content. It supports various content types like articles, pages, media etc.
  • Community and Support: The CMS has a vast community of developers, designers and users who contribute to its growth. Users can access extensive documentation, forums and support channels for assistance.

WordPress is a free software yet you should be ready to invest in hosting, domain name and premium extensions/themes if needed. The cheapest and officially-recommended host for WordPress websites is Bluehost. The cost of its plans starts at $2.95 per month. To find out more about WordPress, read the full review here.

Read also: Popular WordPress Alternatives


Wix Main

Wix is included in the list of the best website builders. It comes with a user-friendly interface, drag-and-drop functionality, and a range of responsive templates. The system is less complicated than WordPress, especially for beginners. However, customization options might be limited for those requiring extensive modifications.

Wix Website Editor

Main Features:

  • Templates and Design: Wix provides a vast collection of professionally designed templates catering to various industries and purposes. These templates are fully customizable and free, letting users personalize them to match their brand or style.
  • App Market: The platform offers an extensive App Market with numerous apps and plugins that extend the functionality of Wix websites. Users can integrate features such as forms, social media, eCommerce, booking systems etc.
  • eCommerce/Blogging: Wix comes with built-in blogging and eCommerce engines. Web store creation is realized via Wix Stores widget integration. Users can create small and medium online shops as well as simple blogs with the website builder.
  • SEO Tools: Wix provides built-in SEO tools (due to its Wix SEO Wiz app) and features that help users optimize their websites for better search engine rankings. These include meta tags, customizable URLs, website analytics etc.
  • Customer Support: Wix offers extensive customer support through its knowledge base, help center, tutorials and community forums. Users can also access dedicated support via email or phone.

Wix offers a free plan that is never-expiring and lets users set up basic websites for proactive and personal use. Premium plans unlock more advanced features and fall into 2 packages: Website and Business/eCommerce. The cost starts at $22 per month. More details on Wix fees and features are available here.


Squarespace Main

Squarespace is known for its beautifully designed templates and user-friendly interface. It’s an all-in-one solution with built-in hosting and tools. It is not as flexible as WordPress and the range of third-party apps is limited compared to Wix yet the system deserves user attention due to its customizability and responsive web design approach.

Main Features:

  • Design Templates: Squarespace offers a collection of beautifully designed responsive templates catering to different industries and styles. These templates are modern, responsive and customizable, allowing users to create a professional-looking website easily.
  • Drag-and-Drop Editor: The platform features an intuitive drag-and-drop editor, enabling users to add content blocks, images, text and multimedia elements effortlessly. Customization options include fonts, colors, layouts etc.
  • eCommerce: Squarespace provides robust eCommerce functionalities for web store creation. It comes with features like product galleries, inventory management, secure checkout and integrated payment gateways.
  • Blogging Tools: The platform offers powerful blogging capabilities, allowing users to create and manage blog posts efficiently. Features include scheduling, categorization, tagging, and social sharing.
  • Analytics and Metrics: Squarespace provides users with essential analytics like traffic insights, visitor behavior and sales data, letting them track and improve website performance.

Squarespace does not have a completely free plan yet there is an opportunity to test the software at no cost for 14 days here. Premium plans are versatile and their cost starts at $16 per month. Read detailed info about Squarespace in this review.

Read also: Best Alternatives to Squarespace

So, what is the best website builder for beginners? There are multiple solutions out there. The final choice depends on your web design skills, customization needs and website purpose. WordPress grants the most advanced customization solutions yet requires technical expertise. Wix and Squarespace offer simpler interfaces for beginners but might have limited customization opportunities. However, you can always switch from WordPress to Wix or from Squarespace to WordPress, for example, if there is anything you are not satisfied with in the selected platform.

Design and Development

Once you’ve picked a platform, it’s time to design and develop your personal website.

  • Select a template that aligns with your brand and purpose. Customize it to reflect your style and ensure it’s responsive across different devices. Focus on user experience, ensuring easy navigation and readability.
  • Develop content that resonates with your audience. Use engaging visuals, clear messaging and an intuitive layout. Optimize your site for search engines by using relevant keywords and meta descriptions.
  • Keep the design clean and clutter-free, emphasizing usability. Add elements like clear CTA buttons, contact data and social media links to enhance engagement.

Content Creation

As soon as your website structure and design are ready, it is high time to fill it with quality content. This is where content creation tips will come in handy to you.

To start with, any website consists of different sections to engage visitors and convey your message effectively. Here’s an overview of key elements and strategies to create impactful content for your website:

1. About Me

About Me Wix

The ‘About Me’ page is one of the first stops for visitors where they can learn more about you and your story. It should be authentic, concise and engaging. Start with a captivating introduction that reflects your personality, interests and expertise. Share your background, personal story, professional journey and other things that might be interesting for readers (prospective clients).

2. Portfolio

Portfolio SITE123

As far as you are going to create a personal website, a portfolio will obviously be available there to showcase your work, services, achievements or projects. Organize it with clear sections, displaying your best work first. Include descriptions and use high-quality visuals.

3. Blog

Blog Pixpa

This is not a must-have section/page of your website yet it may be useful, if you are going to interact with the target audience. A blog section makes it possible to share insights, knowledge and experiences with readers. However, you should plan topics that are relevant to your audience’s interests and industry trends.

4. Contact Information

Contact Squarespace

As a personal website, your project should obligatory include contact info so that readers could easily get in touch with you. Thus, a quality contact page should include essential details like your email, phone number and physical address if applicable. Consider using a contact form for inquiries. Additionally, incorporate links to your social media profiles for further engagement.

Search Engine Optimization

Setting up a quality personal website is only half of the process. To make it accessible to the target audience and to make it rank high in the search engines, you have to take care of its proper optimization. This is what the process involves:

  • Keyword Optimization: Research and include relevant keywords in your website content. Use tools like Google Keyword Planner or SEMrush to identify keywords related to your niche or industry. Include these keywords naturally into your headings, content, meta titles and descriptions.
  • Meta Descriptions: Create concise, compelling meta descriptions for each web page. Keep in mind that these summaries will appear in search results and should accurately describe what the web page is about.
  • Optimize Images: Use descriptive file names and alt tags as well as describe images using keywords without keyword stuffing. This helps search engines understand the context of the images.

Make sure to regularly update your website with fresh content to keep it relevant and up-to-date. Monitor its performance using analytics tools like Google Analytics to track traffic, user behavior and keyword rankings. This helps define problems on time and adjust your SEO strategy accordingly.

Maintaining and Growing Your Website

To ensure your website functions as required, regular maintenance is essential. With this purpose, complete timely software updates. This is also important for security enhancement. The same is about regular backups that are crucial to prevent data loss.

Conduct routine checks for broken links, outdated content and all kinds of technical issues to maintain a seamless user experience.

Interact with your audience through various channels like social media, comment sections or forums. Always try to find time to respond to comments, messages and inquiries. Engaging with your audience builds trust and encourages repeat visits.


Сreating and managing a personal website is not a whim, but a must for millions of users worldwide. A quality project serves as a dynamic platform to showcase your skills, share niche expertise, present services and talents.

To build a full-featured website, you initially have to understand the purpose of this endeavor to further choose the right platform. Fortunately, users currency have the opportunity to pick from several quality website builders and CMS. The choice will initially depend on the rate of their web design expertise, budget, project complexity and other crucial factors.

Having created website structure and design, make sure to fill the project with compelling content and optimize the project for search engines with proper keywords, meta tags and mobile responsiveness significantly boosts visibility.

Consistent maintenance, audience engagement and SEO updates are also essential for sustainable growth. Regularly updating content, analyzing user metrics, and refining SEO strategies contribute to a thriving online presence.

By embracing these strategies and consistently refining the website, you can create a powerful personal website to achieve all the goals you have set.

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